סמינר בחקר ביצועים בשיתוף מערכות מידע

Title

Innovative Dynamic Pricing: The Potential Benefits of Early-Purchase Reward Programs

Abstract

In recent years, the management science literature has studied on the implications of strategic consumer behavior on the effectiveness of dynamic pricing strategies. A few possible ways to mitigate the adverse effect of strategic consumer behavior have been explored; among them: price commitment, inter-temporal price matching, and capacity rationing. In this work, we propose a scientific model to theoretically examine the optimal structure and effectiveness of an early-purchase reward program as a mechanism for mitigating strategic behavior.

Bio

Yossi Aviv is the Dan Broida Professor of Operations and Manufacturing Management, and the Area Chair of Operations and Manufacturing Management at the Olin Business School of

Washington University in St. Louis. Aviv develops and applies operations research models and methods to study problems related to supply chain management and revenue management. His research has focused on strategic inventory positioning in distribution networks, collaborative forecasting, and dynamic pricing. He holds several editorial positions, and has recently served as a Department Editor for Management Science. Aviv has consulted in the defense and electronics industries. He has been teaching courses on quantitative decision modeling, operations management, and supply chain management, at the undergraduate, MBA, EMBA, and Ph.D. levels. Aviv has also taught at INSEAD (Singapore), Fudan University (Shanghai), Stern School of Business (NYU), and the Hong Kong University of Science and Technology.