סמינר בהתנהגות ארגונית
Motivating health behaviors: How Regulatory-Fit between the Type of Behavior and the Message Characteristics Affect the Intention to join Healthy activity?
Speaker: Dina Van Dijk, Ben-Gurion University of the Negev
Abstract
Different health activities naturally differ in their regulatory foci (i.e., prevention vs. promotion). Thus, different methods are required in order to encourage people to join them. In three studies I showed that 1) some health behaviors (e.g., doctor visit, taking medicine) are perceived as prevention behaviors while others (e.g., immunization, healthy eating ) are perceived as promotion ones; 2) prevention behaviors are sensitive to information regarding the effectiveness of the behavior, whereas promotion behaviors are sensitive to information regarding the easiness of the behavior; 3) high-prevention individuals are motivated by messages regarding the effectiveness of the activity, whereas high-promotion individuals are motivated by messages regarding the easiness of the activity. Implications for motivating healthy activities are discussed in light of the regulatory focus theory.
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